Monday, June 13, 2011
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople—people who are intimidated and embarrassed by the word “evangelism” and who show more enthusiasm for their gadgets than their God.
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
The concept of this book fascinated me, but I didn't expect this book to hook me like it did. As Sinclair states, "The product isn't the problem. The spokespeople are." Ouch! Do your toes hurt? They should! He is so right.
To point out how right on I think Sinclair is with his book, I will pick on our own church. Oh this may get me in trouble. Recently our church hired a "connections pastor". A pastor whose job description is to connect visitors with the church body. How sad is that? We had to hire a pastor to do what the church body isn't willing to do ourselves. We each need to be a connections pastor. As Sinclair points out in Branded, wearing t-shirts, putting bumper stickers on our cars, or tweeting about Jesus isn't going to help us connect. We need to be relationally connected.
The ideas that Tim is talking about isn't new at all. They are the concepts that Jesus taught us. He told us to "go out and make disciples". He didn't ask us to text, call, tweet or update or Facebook statuses. He told us to walk out our front doors and sit on our front porches with our neighbors. Go meet in the coffee shops with our friends. Invite people over for supper. Go visit people in hospitals when they are sick. Cook meals when people are going through tough times. Connect! One on one face time relationships.
This is the "brand" of Christian that Jesus intended to reach the world!
Disclosure of Material Connection: I received this book free from Litfuse Publicity Group. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”